Chapter 1 - Eye to the Horizon.
Success can be attained first by having a vision which is key in an amish business. You have to have some sort of overall goal other than just making money. The prime reason for owning a business for many amish is to provide for their families and to have something to pass down to their children when they are adults.
Chapter 2 - Getting Smart
This chapter looks at how amish are able to successfully run businesses require accounting, inventory, client databases, managing employees, bidding jobs, etc that other non-amish businesses use, but they only have an 8th grade education, not an MBA. The answer, they work under a mentor for many years before starting their own shop, they read extensively, they try to learn from their mistakes and the mistakes of others, go to seminars, and sometimes use outside consultants.
Chapter 3 - Market Bound
The amish use sales and marketing like other businesses even though they aren't as flashy as what we're used to. Some businesses have printed literature while others rely on roadside signs and word of mouth. They find the most effective method is storytelling. Because amish products don't usually fall in the low cost area, they are expected to be of high quality and last a long time.
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